The brewery was told it could face legal action from the American musician’s estate over the name of its grapefruit and blood orange IPA, Elvis Juice.

But its founders have disagreed that the name belongs exclusively to the late celebrity rocker and changed their names to prove their point.

Elvis Watt said: “We’re Caught In A Trap and suggest the grey-suited Hound Dogs at the Presley estate recognise that the name Elvis is not exclusive.

“So, in an effort to Patch It Up, we’ve changed our names to highlight our Burning Love for the best grapefruit IPA out there.

“From this point forward, Elvis Juice is named after us, the brewers formerly known as James and Martin. We may even file a case against Mr Presley for using our names on all his records without our written permission.”

Elvis Dickie added: “We would like to recommend that Presley’s Estate diverts its attention to another potential source of quick remuneration: a brewery that calls itself ‘The King’ of beer.”