NI: Commercial firm John McKee invests in ‘big data’ market intelligence system
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Chris Ross
Belfast firm John McKee has announced a “substantial investment” in a market intelligence data system aimed at helping clients manage risks when making business transactions.
The commercial law firm said the “big data” technology would allow the firm to provide real-time market advice, with 60,000 data changes every 24 hours and knowledge on every business sector in the UK.
The technology has been directly integrated into the firm’s customer relationship management (CRM) software and its staff inboxes.
Managing partner Chris Ross said: “The big data system evaluates every UK business against over 140 indicators of financial health and breaks this down into an easy-to-use financial health rating.
“John McKee can build a monitoring system that provides the business intelligence we and our clients need, when they need it. Whether this is for business development, compliance, case-work or credit control we have information in real-time allowing for better decision making.
“We have designed this, so it is delivered directly into CRM systems and the inboxes of our entire staff. We have already seen the difference big data has made to our business and that of our clients.”
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