The event also explored how retailers can navigate brand protection strategies, defamation claims, privilege and Brexit.

Speakers included Stephen Byrne BL, who provided advice on how to effectively use legal privilege to protect IP rights in a later dispute, while Ken Rutherford, executive partner of DWF Belfast, gave an all-island overview on the implications Brexit will have on IP rights.

DWF’s Susan Connolly examined recent trends in defamation claims brought by customers who have been accused of theft by retailers, and Ellen Keane provided useful strategies businesses can employ to manage and protect retail brands from unauthorised use of trademarks.

Eimear Collins, executive partner of DWF Dublin, said: “The pace of technological change has given retailers freedom and greater opportunity to trade beyond borders. We enable our clients to make the most of this change, creating sustainable growth, while reducing risk and protecting their brands.

“Our understanding of the retail market, global reach and innovative approach to legal services means we are uniquely placed to help businesses deliver retail strategies, meet commercial objectives and create deep connections with customers.”