Ronan Daly Jermyn rebrands as simpler RDJ
Ronan Daly Jermyn has announced it will now be known simply as RDJ following a rebranding exercise.
The firm yesterday revealed its new logo, website and identity, developed in collaboration with brand consultancy RichardsDee.
Managing partner Richard Martin said: “This is an exciting time for the firm. The new RDJ brand was conceived following extensive engagement with our clients and our own people. It is an authentic reflection of who we have become over many years of working with the best talent for the benefit of our clients’ business.”
Linda Kelleher, the firm’s marketing director, added: “Our new brand is an accurate representation of who we are, our culture and our values. It represents a vision not just for our firm, but for our people, our clients and our industry.”
Celine Dee, strategy director for RichardsDee, said: “It became evident from our engagements with RDJ clients, employees and partners that their differentiation lay in their deep domain expertise, approachable and straightforward culture and proven ability to positively impact businesses.
“We were determined to reflect this in the new branding. I am confident the rebrand will support RDJ’s strategic ambitions and strengthen their reputation as a great business to work with, and for.”