The multinational said it wants to use the phrases on household and personal care products targeted at younger consumers.

Some of them are far from family friendly, such as “FML”, short for “f**k my life”.

P&G’s application to the US Patent and Trademark Office is likely to be challenged, The Register points out, as there are 483 US trademarks and 177 EU trademarks including the word “OMG”.

UK company Cleaning and Paper Disposables Limited, for instance, has already trademarked “OMG!” for certain household products.