Eversheds Sutherland to sponsor Newstalk business segment
Global law firm Eversheds Sutherland has been named as the new sponsor of Bobby Kerr’s weekly business interview on Newstalk.
The firm is sponsoring the weekly Executive Chair segment on Newstalk’s Down to Business on Saturdays, where Mr Kerr interviews leading business figures from across Ireland about their industries, businesses, and careers.
Each week listeners of the show will hear an Eversheds Sutherland tagline at the start of this feature.
Radio listenership figures show that 112,000 listeners tune into Mr Kerr’s show every week. The sponsorship of an undisclosed sum forms part of Eversheds Sutherland’s wider marketing strategy.
Alan Connell, managing partner of Eversheds Sutherland LLP, said: “As the largest and most established full-service global law practice in the country, we represent many local and international companies, start-ups, and entrepreneurs seeking leading legal and tax advice on how to scale up and expand their businesses for success. And, we constantly strive, to not only meet but, to stay ahead of their needs.
“As Newstalk continues to enjoy record numbers of listeners and an all-time high market share, we are delighted to support the weekly Executive Chair segment on Bobby’s show, highlighting leading business figures, their achievements, and business learnings.”
Mr Kerr added: “It is great to be partnering with such a progressive, quality brand as Eversheds Sutherland. It is a natural fit for the Executive Chair and aligns perfectly with the show. We are delighted to work with the team at Eversheds Sutherland and look forward to a strong and successful partnership.”