With GDPR being enforced from 25 May 2018, the breakfast event brought together representatives from Northern Ireland’s commercial, residential, tourism and retail sectors to help them gain a better understanding of the new regulations and their impact on business.

Adrian O’Connell, head of contracts and technology at Tughans, spoke at the breakfast briefing alongside Richard Lindsay from the Institute of Practitioners in Advertising (IPA).

Afterwards, Mr O’Connell said: “Data protection is one of the specialist practice areas at Tughans. When complying with UK data protection legislation, it is important to respond quickly and commercially to issues raised by our clients, as well as demonstrating a comprehensive and specialist knowledge of the applied UK legislations.

“Local businesses are very aware that GDPR is coming but are less confident about how it will impact them. Therefore, this event offered an important opportunity to dispel the myths and help businesses make practical moves to be prepared.”

Mark Irwin, Ardmore Advertising’s managing director, who worked in partnership with Tughans to deliver the event, added: “As a leading integrated agency, it’s crucial that we stay ahead of regulatory changes within our industry and these which might affect our clients. It’s important to us that we continue to keep our clients up to date with professional developments in the sectors they operate.”